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BELLINO PACKAGING

An exercise that we used to do in college was to find a product with poorly designed packaging and redesign it. We were taught the importance of putting the design to a story, which helps to move the design along and unite the product and brand with the packaging.

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The meaning of the name Bellino (the brand name) is handsome in Italian. My goal was to create a package that showed off the product more successfully and to make the design cohesive with the brand name. This package design is a play or an abstraction of a tuxedo. The black and white was used to channel the classic tuxedo, as well as to make the green of the pesto really pop off the shelf.

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