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SOCIAL MEDIA MANAGEMENT

Social media became an enjoyable responsibility for me to manage during my time at Primitives by Kathy. As the social media manager, I was responsible for posting every weekday and holiday to PBK's Instagram, Facebook and Pinterest accounts. 

To plan these posts, it was important to stay up to date with current and discontinued product lists. Along with ensuring current products were being featured, it was important to coordinate closely with our web team to be sure new products weren't featured on social media prematurely.

With the management of social media obviously comes much time and planning. It was ideal for posts to be planned weeks out - this included a main image, caption, any links (depending on platform), and any stories. 

During my time in this position, my main focus has been to increase any and all possible interactions with current and potential future customers, with a goal of driving visitors to our website and an end goal of increasing sales.

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