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During my time with Primitives by Kathy, I was asked to develop a logo for a sock company that would sell various Primitives by Kathy products. This logo has now been put to use on a retail webpage and multiple social media platforms.

The direction for this logo was very specific, which made the development a bit more of a challenge. The client requested that the logo act more as a label with a hint of vintage-inspired aesthetic, a sun to be included, and for the text to be part of the finished logo as a whole. The finished design was created with all of these parameters in mind. The 4th image above shows some options that did not make the final cut. The 5th image shows some of the color options that were explored.

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